Free Seminars

The Top 8 Mistakes to Avoid when Setting up a Web Site

You've decided you need to get a website created for your business. But how do you go about it? What pitfalls do you need to avoid? What are the questions you need to ask to make sure the whole process goes without a hitch? Hatton Marketing has identified the most common issues people come up against when commissioning a website.

How to tap into Inspiration and Enhance your Business

We all have days when we feel inspired. Conversely, there are days when nothing seems to go to plan. Ideas don't flow and external events appear to conspire against you. Find out three simple methodologies to help you break out of old and tired patterns so you can begin to run your business inspirationally.

Secrets of Business Success

In the current financial climate, business planning is more important than ever before. Make sure your business is going in the right direction by taking advantage of the free Business Link Service.

This seminar will help you understand the benefits of effective business and marketing planning and their implementation and why they will help to ensure the success of your enterprise.

Find out about the resources open to you through the Business Link service including Sustainability, opportunities for your business through London 2012, the Supplier Matching Service and the advantages of a free, impartial meeting with an experienced Business Advisor.

Marketing on a Shoestring!

How to use cost effective marketing techniques to promote and grow your business

Understanding your customers and marketing your products and/or services to them effectively is the life blood of all businesses - large and small. So why do so many organisations think that marketing simply equals expensive mass advertising or a few glossy leaflets? It's so much more than this and in this session, Sarah will share with you what effective low-cost marketing is and how it really works for small to medium sized businesses, just like yours.

* Learn how to focus your marketing on the right customers for your business.

* Identify plenty of practical and cost effective techniques you can start using today to promote your business.

* Learn when to use each technique and what can be an effective 'mix' of promotional activity for your business.

Hot Tips to Boost Your Sales

* Are you the front man or woman for your own product or service?

* Could your selling be more proactive?

* Do you suddenly feel nervous when you have to 'sell'?

If the answer is 'yes ' you'll find Antigone's talk invaluable - from overcoming fear to knowing how to close the sale.

Effective Online Marketing

With over £2 billion being spent on online marketing in 2008, why are so many companies not seeing a return on their website investment? Andy Headington from web company Adido Solutions will be taking a look at how small businesses can improve their online marketing to get more sales and more enquiries. The talk will cover how to improve your Google rankings, how to get the most from PPC advertising and how social media tactics can be used to get enquiries through your website.

Grow your business and avoid the mistakes which cause businesses to fail

Learn why 80% of new businesses fail within the first five years and how to avoid the pitfalls. Come and listen to marketing expert Mike Jennings of the Quantum Organisation, who will explain the reasons so many businesses don't succeed and outline in simple, jargon free style the key levers of business growth, which when applied correctly will ensure your business grows and prospers.

How to franchise your business

Discover if franchising is the smartest way to expand your business and multiply your profits.

1. Does lack of ready capital inhibit your expansion?

2. Could your business be easily replicated?

3. Do you have a unique concept or competitive advantage?

4. Could your system be taught to others?

5. Does your present growth programme prevent adequate market penetration?

At the 'How to Franchise your Business' seminar, you will learn the realities of franchising and how to determine whether you are ready for franchising. How to raise capital and the steps to follow. The types of revenue a franchise programme can generate and what you legally must do before you offer a franchise. The seminar is presented by Franchise Development Services, the acknowledged UK leader in facilitating successful franchise development.